The current-day marketplace is highly-competitive. It is almost a prerequisite that your business provide information across different platforms, especially mobile platforms. It pays to capitalize on today’s customer’s trend of foraying into the world of mobile browsing and shopping.
How do they work?
A Mobile App is a software application developed specifically for a mobile device. But a website accessed on a mobile device (Smart Device) isn’t necessarily a Mobile Website. Most smart devices will open a PC website in their browsers. But they may or may not appear exactly how they appear on a PC. A Mobile App must be downloaded from an App Store (For example Apple App Store or Google Play) and installed. Mobile Apps have their own interface and do not require a browser while a Mobile Website opens in a mobile browser. Most Mobile Apps when installed get personalized for the device owner, establishing a very close engagement. The user’s personal information is always present on the smart device, and it is easily shared with the downloaded app. It does not always happen in the case of a Mobile Website.
Mobile App as an only option
If you want to reach a wider mobile audience the best option is to go with Mobile App. If you are offering your customer a solution that depends on resources available only on a smart device, going with a Mobile App is your only choice. Depending upon the device you target, a Mobile App can easily access the phone calling feature, SMS, GPS, Camera and several other features of the smart device. If you want your customers to interact with you in a very personalized fashion, just like FaceBook, you need a Mobile App. A Mobile App will be the only choice if your requirements cannot be accomplished in a web or a mobile browser.